Bernd Scherer
Inspiration for work and life
We live in an interesting but also constantly challenging business and personal environment. “Faster, further, higher!” – Modern business and life often resemble an Iron Man competition. Top performance is expected in various disciplines at the same time, and speed is often seen as the only answer to the complex demands of modern business and life.
People work anytime, anywhere, even on vacation. Constant availability, immediate response, the constant presence of digital media.
We can experience and observe this firsthand on a daily basis.
What is systemic counselling and coaching?
Systemic counselling & coaching is based on mutual trust, respect and understanding. The counsellor & coach shares their knowledge and experience with their clients & coachees. A counsellor & coach takes on several roles and responsibilities at once: they are a role model, an adviser, a coach, a critic and a supporter.
Counselling & coaching is an effective systemic and holistic counselling and coaching model that has been used successfully for decades in a wide variety of professional and personal contexts.
Formats
Personalized one-on-one counseling/coaching,
which can also include online sessions upon request.
Date
By individual agreement
Duration
By individual agreement
Your financial investment
According to an individually agreed time frame
Location
By individual arrangement
Trainer, Consultant & Coach
Bernd Scherer
About me
Bernd Scherer: 50 Years of Experience and the Search for What Truly Endures
Bernd Scherer (born in 1948) is an expert in business and life coaching, driven by deep conviction and personal experience—with all its ups and downs. As an author of professional books and a former competitive athlete, he has a broad educational background and more than 50 years of experience in sales, marketing, and management.
His professional career spanned all the classic roles within a large corporation: from sales and marketing trainee to regional sales manager and ultimately to head of sales, including stints at Helena Rubinstein in New York, Ryf AG in Zurich, Pierre Cardin in Paris, Jeanne Gatineau in Paris, Ted Lapidus in Paris, and as Director of Major Customer Area at the world’s largest cosmetics group. Most recently, he served as Executive Board Member/Board of Directors for Sales & Marketing in an international corporate network in Luxembourg.
Holistic Business and Lifestyle
In his training sessions, consultations, and coaching, he imparts not only numerous “tools” for a holistic business and lifestyle but also his methodological depth. He is a systemic trainer, consultant, and coach (including BDVT) as well as a Master NLP (including INtem). He complements his knowledge with a broad spectrum of disciplines:
• Mental & Energetic Work: Do-In, Qi Gong, Tai Chi, Bioenergetics, Yoga, and Meditation
• Physical Fitness: Business Fitness, Chi-Walking, Chi-Running, Street Workout, and Back Health Trainer (including IHSDO)
• Specialization: Self-Defense (10th Master’s Degree)
Focus on Personality
As a personal consultant, he supports people from all walks of life in business, sports, medicine, media, and NGOs, but also stands by them as a source of support in socially sensitive situations. In doing so, he always follows his fundamental belief, which forms the core of his work: “Personality is what remains when you strip a person of their positions, honors, and titles.”
Source: PRIMEPEOPLE AG
Organizations
IHSDO (International Health and Self-Defense Organization), AZI (Association Zen International)
Contact
Mobil: +32 485 454 839
E-Mail: bscherertraining@gmail.com
Website: www.bernd-scherer.eu

